Tuesday 3 March 2015

Digipack Research: Carly Rae Jepsen

Carly Rae Jepsen's Album
Kiss


Carly Rae Jepsen is a Canadian recording artist. Her album kiss reflects her music with its colours, art and image. Her songs are usually about her life experiences (mostly with guys), like crushes, boyfriends, break--ups etc. The font that her name is written in looks like an autograph, or like she signed it, showing that this album is personal to her, and that its authentic.

The colour used for the background, as well as the colours that she wears are ones that are usually associated with romance and love, which the whole album focuses on. The album cover conveys the content in it, which I want to incorporate into my digipack as well.
This cover has the usual image of the artist on the cover, holding her arm and posed as if she feels vulnerable, connoting that she is bearing her heart on this album. This is also shown through the way that her name is the focus of the cover and the name of the album, 'Kiss', is in the corners. I like the effect that this achieves, of marketing her just as much as it is her music. I find this technique interesting and might include it in my own digipack.

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