Objectification of Women:
50 Cent's "Candy Shop"
50 Cents videos are often reprimanded as being sexist and openly objectifying women. This video is no different, with the entire song and the video's narrative illustrating that women are all just sweets that he can buy for his own pleasure.
The first shot when the music starts has a door opening to a wide shot of a house full of half-dressed women and then cuts back to 50 Cent in the middle of a long shot to show that he is alone with all these women and he has so many girls to pick from.
Even when it cuts to a mid-shot of the woman in black there are still women walking past in the background with their hands on their hips and even just posing on a chair or leaning against the staircase railing. The women are constantly presenting themselves like they are items that need to look good to be bought.
After she welcomes him to the "Candy Shop" the camera tilts upwards to display a girls body as she walks down the stairs from thighs to head showing that she's wearing underwear and exhibits her body in slow motion to please male viewers and give them a full spectacle.
There are then close-ups of the girls' faces, all turning to look at him like they all want him. This video is essentially recreating male fantasies of having a crowd of girls lusting after them.
A wide shot shows him appreciating all of the women that are displaying themselves on the chairs and sprawled over the banisters (like furniture/ possessions).
Then he walks into a room and a wide shot shows a girl laying seductively on the bed with a live projection of her framed up on the wall behind her. This demonstrates the idea of voyeurism and watching someone for pleasure.
After a few seconds of 50 Cent rapping on his own he says "I'm the love doctor" and the scene changes to a mid shot of his face next to a woman in a pink leather nurse's outfit where only her boobs are visible before it slowly zooms out to show the rest of her. Not only is it objectifying her body but it dehumanises her as just a pair of boobs and a bum.
In between all of the shots of the women draped over him, there are shots of him rapping with a woman behind him, dancing and singing the female parts of the chorus. In a lot of parts where she doesn't sing she can still be seen in the shot with him just for show and in her black lingerie.
The first shot when the music starts has a door opening to a wide shot of a house full of half-dressed women and then cuts back to 50 Cent in the middle of a long shot to show that he is alone with all these women and he has so many girls to pick from.
Even when it cuts to a mid-shot of the woman in black there are still women walking past in the background with their hands on their hips and even just posing on a chair or leaning against the staircase railing. The women are constantly presenting themselves like they are items that need to look good to be bought.
After she welcomes him to the "Candy Shop" the camera tilts upwards to display a girls body as she walks down the stairs from thighs to head showing that she's wearing underwear and exhibits her body in slow motion to please male viewers and give them a full spectacle.There are then close-ups of the girls' faces, all turning to look at him like they all want him. This video is essentially recreating male fantasies of having a crowd of girls lusting after them.
After a few seconds of 50 Cent rapping on his own he says "I'm the love doctor" and the scene changes to a mid shot of his face next to a woman in a pink leather nurse's outfit where only her boobs are visible before it slowly zooms out to show the rest of her. Not only is it objectifying her body but it dehumanises her as just a pair of boobs and a bum.
In between all of the shots of the women draped over him, there are shots of him rapping with a woman behind him, dancing and singing the female parts of the chorus. In a lot of parts where she doesn't sing she can still be seen in the shot with him just for show and in her black lingerie.
During the dance sequence with all the girls still half dressed there are a lot of wide shots that are mainly only used when they do something sexual like shake their butts or touch their crotches.
The girl in the next scene is dressed in more pink leather that shows her cleavage. She is introduced with a close up but it cuts to a long shot to show the rest of her outfit and that she is holding a whip. After the first few seconds where she takes off his shirt, she is only in the shot so that she can stand behind him and dance a bit, because she's just there to be a decoration in the frame.
Generally the music video portrays women as sexual objects, possessions or nothing more than decorations in the frame.
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