Digipack Research: Meghan Trainor

Meghan Trainor's Album

'Title'

Meghan Trainor's Album 'Title' is her debut album. She became a success after her first single 'All About That Bass' took off over the summer.

The music she performs is a combination of genres like Caribbean, doo-wop, hip hop, soca and pop, among others.

These genres are generally up beat and made to be danced to; a common feature of pop music.

This is reflected in her album cover with the use of the tessellating triangular design. This design is common in relation to dance music, with the triangles representing a kaleidoscope kind of effect that can be found in many dance videos.

The triangles all contain a different view of the same picture, the same way that kaleidoscopes see many different views of the same thing. This might have been used to connote that in this album she is going to show many different sides of herself.

Her hairstyle for this cover mirrors her style and image. She usually wears typically 'girly' clothes like floral dresses and pastel-coloured cardigans. Her image of the 'cute, mousy' girl is a complete contrast to the songs she writes and the way she presents herself through her lyrics. She writes mainly break-up songs, and songs about how she is empowered by her body even though she isn't skinny.

Her album cover is bright and vibrant with lots of colour, promoting fun, which juxtaposes with her original photo where her hair is braided and her make-up is understated so that she looks gentle. We would like to be able to replicate this clear contrast between sweet and innocent and fun and crazy with our own music product.

Its also clear that the artist's image on the album cover is important in pop music, since the artist is a kind of brand to be marketed. I would definitely use a picture of Matilda for the album cover, as it is a convention of the pop genre.