Voyeurism & Objectification of Men: LMFAO's "Sexy and I Know It"

Objectification of Men: LMFAO's "Sexy and I Know It"

Generally speaking, it can't be said that male objectification is used in this video because the men in the video have an identity and are shown to be empowered by wearing nearly nothing, rather than being in the shots just to fill up space and act as sexual objects. However, this video does incorporate the idea of voyeurism in the sense that it has been purposefully edited to present the male body in a way that is pleasing to the female gaze. 

The first example of this is when the main singer 'Redfoo' rips of his trousers to reveal a shiny light blue speedo. The shot is a close up and zooms in slowly for a second to emphasise the action as well as being slowed down. He then starts to thrust in slow motion while the camera stays focused on the close up of his groin area. His face and the faces of all of his friends/backup dancers have been cut off as well for attention to stay there.

He stands centre-frame while his friends stand symmetrical on either side doing the same pose. He continues his hip thrusting dance until suddenly his friends rip off their trousers and start dancing in tiny metallic speedos as well. The group of men on the screen are dancing in next-to-nothing which some women might find appealing, like male strippers.

When they are all on the beach laying on the sand it might be enticing to the female gaze because they are laid out displaying their bodies from overhead (so the female viewer is in a more powerful position than the men on screen) and also from behind so that Redfoo's bum is visible in the frame.

The camera whip pans to a couple of body-builders in tight short shorts, which gives female viewers a bit of eye candy, because the mid shot is close enough to see all of their biceps and abdominal muscles while still being able to see a bit of their huge thighs. Even the slightly low angle helps to dramatize the size of them and their masculinity.

When they are in a bar and having a catwalk/ dance competition the first guy skateboarding through in his underwear (Skyblu is his performer name) gets groped by a woman in the crowd. This makes it seem like some kind of male strip club where middle aged women come to enjoy themselves and that she playfully touched his spiked underwear like he's performing for money.
It might give females a sense of thrill because a guy performing in his underwear is thrilling and not something that middle aged women are known to watch.